SEM – Search Engine Marketing

Instant Results and Measurable Impact

It’s no secret that proper SEO (Search Engine Optimization) takes time (often 3-6 months) before your business begins to see meaningful results.

If your business needs immediate results, implementing a Pay Per Click (PPC) or Search Engine Marketing (SEM) campaign on Google or Bing is the fastest ROI.

Pay-Per-Click ( PPC ) advertising is an effective means for putting your business in front of targeted and relevant customers. Bizapult can do the analysis, and configure an effective AdWords campaign to drive traffic to your website and increase your ROI.

PPC: A Targeted Analytics Resource

Since PPC has an immediate impact, it is not only an effective means of advertising but also a great tool for building a strong conversion funnel within your website. The ads are targeted, so the focus is set. Leverage AdWords Campaigns to optimize your website and landing pages, and build a better conversion model for your business.

PPC management typically involves:

  • Keyword analysis
  • Channel strategy
  • Monitoring
  • Competitive analysis
  • A/B testing

Build Your Audience, Distribute Your Brand

Bringing familiarity to your brand and associating your brand with the keyword’s that Bizapult has helped analyze as optimal for targeting, is a great way to reinforce your brand-name. The realm of pay-per-click advertising has also expanded to include the ability to run display ads, further reinforcing your brand message, through more than just text-based ads, but in using your brand elements to further build a strong image.